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Main
Industry Collaboration
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Supply Chain Management
Strategies -- CRS Inc.
CRS is among the world's leading biotech companies, with multiple
products in the market for serious or life-threatening medical
conditions and over 50 projects in the pipeline. CRS Inc.
has three business segments: Biotechnology, Animal Health and
Consumer HealthCare. Its products are available in more than 150
countries. In order to leverage its size, the Product
Manufacturing and Division (PMD), a division of CRS, handles
global manufacturing and distribution for all three product
divisions.
Don Davis, Director of Distribution for US and Canada, paced up
and down in his office. He kept glancing at the current month¡¯s
inventory level summary report that was forwarded to him that
morning by his Inventory Manager, Brad Lewinski. The dollar value
of all the inventory is more than seven times the average monthly
demand. Overall, 95.5% of retail orders can be fulfilled
immediately upon request The closer he looked at the report, the
more convinced he became that something needs to be done to
improve the inventory situation of Consumer products, but exactly
what, he has no idea. |
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ImportHome LLC --
A B2C Small Business Model
Jack Chen is the owner of a B2C e-Business company
named ImportHome LLC. He imports Kitchen products from China and
sells to the markets of North America and West Europe. At
December 27th, 2008, Jack is looking at his just
arrived products of a full container in his garage which was
ordered 3 months ago based on his forecast for the holiday
season. The sales in this holiday season are much slower than
expected. He wonders how he could sell these products in the
coming year of economic downturn.
Jack is also wondering if there is any way to avoid such a
situation in the first place. |
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Yaka
Pharmaceuticals -- Drug Distribution Contracts
Yaka
Pharmaceuticals, a large North American pharmaceutical
manufacturing company, is facing four distribution options. The
first option is the buy-and-hold contract, which was used by Yaka
Pharmaceuticals and their distributors up until 2004. They moved
away from this contract at that time as the government issued a
new law ¨C the Sarbanes-Oxley Act, restricting the
channel-stuffing accounting practice and distributor¡¯s investment
buying. Since then the Fee-for-Service (FFS) contract, initiated
by the Big-Three distributors¨C AmerisourceBergen, Cardinal
Health, and McKesson ¨C has been the contract that is in place.
Under the FFS contract, Yaka pharmaceuticals pays a fee to the
distributors for their distribution services while everything
else remains more or less the same as under the buy-and-hold
contract. Executives at Yaka Pharmaceuticals are not happy with
the additional fee for almost the same service they previously
received free of charge. The third option is to work with 3rd
party logistics service providers on distribution. Although it
looks promising, Yaka may be traveling down uncharted waters as
the 3rd party logistics providers are just emerging in
the pharmaceutical industry and have yet to be widely accepted.
Finally, a consulting company suggested the Fee-for-Distribution
contract, which allows Yaka pharmaceuticals to work with existing
distributors but under a different relationship which resembles
that of a third party logistics contract.
Gregg Cullen, the Vice President of sales and distribution at
Yaka Pharmaceuticals, must select the distribution strategy that
is the best for the company. |
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Panda Express --
Material Management
Nine
o¡¯clock at a Monday morning in March, Lily walked into the Panda
Express restaurant located at Newport Center Mall in New Jersey
and turned on her computer. Every Tuesday, Panda Restaurant Group
corporate office sends out a Panda Food Model Report to
each store. The report quantified the weekly variance between the
standard usage and actual usage at the food/commodity item level
according to dish recipes. Lily was anxious to read this report
to find out how efficiently her store had managed its food items
last week, and identify potential areas for improvement. The
weekly report showed each store¡¯s top five over and under used
food items compared to its standard. She found that while the
chicken breast bites were overused by more than 327%, chicken
meat dark was underused by 59%. ¡°Where could we be wrong in our
food handling process?¡± Lily asked herself while she went through
the report. A mismatch between the computer records and the
actual usage indicates unobserved waste and poor material
management as the reorder quantities are based on
computer records.
Lily,
the General Manager of this Panda Express store, had earlier
managed a Panda Express store on the west coast for 18 months
which had comparable annual sales. This was her second week here,
and she was still getting to know her new associates and their
working process. |
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Distribution
Network Design -- Coach Inc.
Despite earning a good reputation for the quality of its
products, Coach is facing an issue of long shipping time and high
shipping cost to retail stores in the US. Up to 2008, Coach
served the entire US market by one distribution center (DC),
located in Jacksonville, Florida. The management was convinced
that something needed to be done to reduce the shipping time and
cost, and to improve service to retail stores. For this purpose,
the management has committed $10 million to expand the current
distribution network by adding new DCs. The question is: How many
new DCs are needed and where to locate them so as to best utilize
the committed resources? |
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Construction
Resource Management -- ICC Inc.
Mihir is a new assistant project manager at Intercontinental
Construction Contracting Inc (ICC), a New Jersey based
engineering/construction company. As his first task, he assists
in managing and planning for the west point project which starts
in January. In February, he got a call from the structural steel
supplier that delivery to one of new buildings at the site will
be delayed by one week. This means one
week delay of the new building if no action is taken. Usually,
ICC expedites some tasks to avoid project delay at the cost of
construction labor.
Looking at past projects, Mihir noticed that the same kind of
structural steel is used in all ICC¡¯s military projects. Given
about 19 weeks total project duration, the lead time of
structural steel is relatively long (4-6 weeks) and varies quite
significantly. Mihir wonders what else he can do to better match
material delivery with project schedule except passively
expediting tasks when a material delay occurs. Mihir also
realizes that this problem is connected to a more challenging
issue:
A few major competitors are bidding against ICC on several
construction projects. The customer, US Military, has made it
clear that the winner must provide superior project schedule and
competitive cost structure. |
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